Tips for your Video

Describe in short words what is your project, the objectives and details.
Video format (Vertical 4:5 for social media platforms and horizontal 16:9 for TV)
Add some background royalty free music for your video
You can include your logo in your video
Be specific, what is the message you want to deliver

1. Be Yourself

People are funding you as much as they're funding your project. They want to see you, hear your passion, and get excited with you. When you're on camera, bring all the energy you can muster, have fun, and smile.

Leading up to your video shoot day, take the time to be the best possible version of yourself. You don't need to wear a suit and tie, but you should wear clothes that reflect your role within the company and look nice. In addition, give yourself enough time to get a haircut, buy some new clothes, or trim that beard – whatever is needed to make the best first impression!
1A. Be the Best Possible On-Camera Version of Yourself

In addition, if you haven't spent a lot of time in front of the camera, start practicing your lines. On the day of the shoot plan extra time to record your lines and have a trusted friend review the footage and give you notes.

2. Keep it Snappy

People have short attention spans these days, like 8 seconds short. So, move quickly to hook the viewer and convince them your video is worth finishing and your project is worth investing in.

As you're preparing your script and storyboard, make sure to read it out loud for pacing and length. Read it in front of friends or family members and watch them to see if they remain engaged. If your friend's eyes glaze over, chances are your online viewers won't watch the whole video either.

3. Cover the Basics

  1. Tell viewers who you are.

  2. Tell viewers the story behind your project.

  3. Come out and ask for people's support, explaining why you need it and what you'll do with their money.
  4. Explain that if you don't reach your goal, you'll get nothing, and everyone will be sad.

  5. Be sure to thank everyone!

Seems pretty self-explanatory, right?

We generally recommend a 60 - 90 second online video. With crowdfunding videos, you can get away with a slightly longer total length (videos tend to range from 2 – 4 minutes in total length) because you have a lot more to cover that isn't just a list of specific features. Based on industry standards (150 words per minute of video), a 2 – 4 minute video will have a script length of 300 – 600 words.

4. Keep it Legal

Beware of violating copyright law. This includes music, logos (yes, that Apple logo on your MacBook counts), images, and video.

5. Close the Sale

Wrap your video up by quickly recapping the goal of your project, then cap it off by telling them to click the button and donate.

The whole point of your video is to get backers! Don't forget to ask your viewer for money and thank them for supporting your project. Politeness goes a long way, and even if they don't donate, hopefully they'll at least share your project or video with others!

Bonus Tip: Push Your Video out to Other Outlets

Post it on YouTube, Facebook, and share it on Twitter. Is there an online community that might be interested in your video (hint: of course there is), find them and share your video.

Create your account on where you can upload your video and share the url with us on for feedback, help and comments.